SuperAging is here!

My new book, co-authored with Larry Wolf, will be published in April -- but you can save by pre-ordering now

I’m excited to announce the upcoming publication of my new book, SuperAging: Getting Older Without Getting Old. It’s published by Flashpoint Books and will be in the bookstores and online in late April.

I’ve co-authored the book with Larry Wolf, my first-ever boss in the advertising business and one of the most brilliant marketers I’ve ever been privileged to work with. We’re attempting nothing less than to rebrand aging itself — setting up a contrast between Default Aging, the prevailing model which posits nothing but decline after age 65 and SuperAging, which looks forward to 20 or 30 years or more after age 65 and — this is the key point — sees that period as one of further growth, development and accomplishment.

It’s a revolution in how to look at aging, and of course a lot of it is driven by the dazzling new possibilities being unlocked by science and technology every day…many of them reported here, But there’s also a big attitude change and a “new breed” is emerging, of people actually doing the aging, The SuperAgers are moving into control.

In our book, Larry and I identify the 7 key components, or pillars, of SuperAging. We call them the 7A’s — Attitude, Awareness, Activity, Accomplishment, Autonomy, Attachment and Avoidance (of certain negatives). We then curate the latest research and practical findings on all these topics, including some important one-on-one interviews with experts, to produce what is a practical manual for realizing SuperAging in your own life.

You can learn more about the book — and read a number of endorsements that we are proud to have earned from notable people — by visiting the book’s website, SuperAging.info.

The book is available in both hardcover and digital formats, and will be sold by leading retailers including Amazon, Barnes & Noble, Indigo and more (links to all on our website). But I’m really excited to announce a special promotion from Barnes & Noble — two days only, so you have to act fast — that enables you to save 25%.

Just click this link and you’re all set.

I’ll be updating you in the coming months as to other promotions, plus interviews, podcasts and other activities associated with the launch of this book. I hope you’ll visit SuperAging.info and let me know what you think!